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The Owners

The Founders

Jason & Veronica

I am originally a native of the suburbs of Chicago. I have spent four decades residing in Northern and Southern California. In 1992, I moved up to the Bay Area and met my wife Veronica, the following summer.

Veronica is a native of the Bay Area, and grew up in both San Jose and Sunnyvale. 

We have raised three adult children, Jose (Joey), Gisela (Gigi) and Gianna (Gia), and are also the proud parents of three lively dachshunds, Bailey (6.5), Cocoa (12) and Cody (7).

In February of 2020, we lost our beloved and eldest dachshund Elvis (13.5). He was the true protector of our children and homes, and we do believe that he is still with us, both in our memory and spirit. He would have wanted for Bailey & Cocoa to have another companion, which is why shortly after his passing, we rescued Cody, right as the SIP was being implemented.

My professional background lies in retail (grocery) and CPG route sales. Throughout our children's earlier years, I was a stay at home father and have owned and operated several successful small businesses.

Veronica's professional background lies in the dental industry and she had spent close to two decades in that field. Several years ago, after suffering severe industry burn-out, she realized that it was time for a change.

In 2017, she went to work for a highly successful make-up company, starting as a temporary contract worker. She received two well deserved promotions and moved on to another company in early 2020. Three years since making that career change, she is now the HR Manager for a growing and successful restaurant group in San Francisco. 

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